Babson Case Number: 065-C00 | Length: x Pages

Abstract

The founder of Cover-It, a business that sells advertising space on free book covers for high schools, is faced with the fundamental question of whether to sell his company when his main competitor threatens to either squash him or buy him, just as the company projects a major improvement in sales and profits.

The case provides a captivating discussion on the lifestyle, personality, and business techniques of a young entrepreneur who perseveres in his quest to create his own successful business. The company faces more downs than ups during its early days. This case contains multiple examples of creative resource marshaling, some of which raise interesting ethical questions. The owner experiences continuous rejections from major corporations he is trying to sell to, poor health, and near poverty, before the tide turns and the biggest business decision of his young life is on the table.