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The Beard Food Company

Babson Case Number: 061-C00AB | Length: x Pages

Abstract

A family owned and operated manufacturing firm is faced with the issue of succession as the father/owner decides to retire after twenty years at the helm. The food manufacturer saw its best days during World War Two when it provided packaged meals to the U.S. Army. Since then, the company's management, machinery and products have grown older together, with the expected results—declining revenues and profits.

The retiring owner's son, Joe, an entrepreneur, and daughter-in-law, Bev, are faced with the choice of selling the company or attempting to reinvent it and catch up with the marketplace. The company possesses a well-respected brand name that could have significant value. Thorough reviews of both options are discussed in the case along with accompanying financials. Also, the sometimes-strained relationships between family members involved with a business are discussed at length.

Author(s)

Leonard Green, Edward Barrows, Jennifer Clark, Patrick Dunn

Teaching Note Number: Forthcoming

Keyword(s)

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