Babson Case Number: BAB070 | Length: 17 Pages

Abstract

This case deals with a nascent high-potential business that is conceived by two MBA students who have no experience in the industry where they believe they have found a niche for an exciting new product, a technology platform that enables consumers to pay for merchandise and simultaneously participate in loyalty programs using any type of cell phone. The case deals primarily with building contacts and gathering resources. Other topics covered are career choice, building a team, venture capital, and board of advisors.