Mongols BBQ
Babson Case Number: BAB035 | Length: 8 Pages
Abstract
This case describes the operations of a limited-menu restaurant. It is used to illustrate the following topics: restaurant as an operating system; cost structure in a limited-menu restaurant; areas of competitive advantage; basic process analysis in a service situation and the development of a formula for a multi-site concept.
The case was primarily written for a mid-term exam in an undergraduate core introductory Operations Management course. However, it can also be used for introducing the concept of “Production-Line Approach to Service” in a Services Management course.
Author(s)
Jay Rao
Teaching Note Number: BAB-535
Keyword(s)
Restaurant Management
Process Design
Service Management
Operations
