Babson Case Number: BAB003 | Length: 12 Pages

Abstract

This case is appropriate for use in undergraduate, graduate, and executive programs in human resource management, team dynamics and design, and implementation of quality programs. The case chronicles the launch of a TQM program in Gillette Argentina. The case protagonist credited the initiative with a 40% benefit in business while recognizing that its success was heavily dependant upon the effects of teamwork and customer focus. Now he was faced with how to increase market share elsewhere on the continent and to preserve it in Argentina. His only real question now was how to expand the same TQM programs elsewhere.