Babson Case Number: BAB103 | Length: 30 Pages

Abstract

In the face of industry changes, strong competitive pressures, regulatory transformation, and the evolution of standards, broadband company Wi-LAN faced significant challenges. How could it succeed as a wireless technology and research company? How could it shape future IEEE standards to use its patents? Given its size, how should it collect royalties from incumbents? What rates should it charge? How could it succeed as a product company given the downturn in the telecom sector? What should be its focus: on marketing wireless broadband products or pursuing technology agreements with players in these various segments? Was it correct in focusing on the wireless broadband market given the opportunities that lay in wireless local area networks, home networking, telematics and wireless road access?