Babson Case Number: BAB098 | Length: 15 Pages

Abstract

The case is about a recent U.S. immigrant from Bulgaria who starts an import business because he probably has no better choice for a career. The business is importing Bulgarian feta cheese in bulk and selling it in the U.S.A. The entrepreneur, Kalin Pentchev, has no previous experience in either the import/export business or the food industry. The case deals with finding opportunity, using a network of existing contacts and developing new contacts, scraping together money from friends, family, and himself and his girlfriend to finance his venture, evolving a sales strategy by trying different “channels,” learning by doing. The case should be positioned early in a new ventures course.