Babson Case Number: BAB088 | Length: 12 Pages

Abstract

USA Golf Holidays is a five-year-old business specializing in customized vacations for golfers. Its 2003 revenue was $5.8 million with a loss of $225,000. The CEO (and founder) is planning the next stage for the company. He hopes to build on USA Golf Holidays competencies and grow the company to grow the company’s revenue to approximately $50 million by 2007. Issues he is considering are whether to expand beyond golf vacations; how to use information technology to improve the company’s operations; how to raise money to fund the growth strategy; and whether he is right person to lead the company in it next phase.