Home > Marketing

Apple I-Tunes

Babson Case Number: BAB099 | Length: x Pages Abstract Forthcoming

Continue reading "Apple I-Tunes" »

Note on the Customer Value Proposition

Babson Case Number: 128-N01 | Length: x Pages Abstract Forthcoming

Continue reading "Note on the Customer Value Proposition" »

Note on Market Analysis

Babson Case Number: 129-N01 | Length: x Pages Abstract Forthcoming

Continue reading "Note on Market Analysis" »

Note on Market Analysis Segmentation

Babson Case Number: 130-N01 | Length: x Pages Abstract Forthcoming

Continue reading "Note on Market Analysis Segmentation" »

Boston Scientific Corporation - Preparing for rough waters

Babson Case Number: 133-C01 | Length: x Pages Abstract Forthcoming

Continue reading "Boston Scientific Corporation - Preparing for rough waters" »

NTT DoCoMo, Inc.: The US Entry Strategy

Babson Case Number: 151-C01 | Length: x Pages Abstract Forthcoming

Continue reading "NTT DoCoMo, Inc.: The US Entry Strategy" »

WFNX

Babson Case Number: BAB019 | Length: x Pages Abstract Forthcoming

Continue reading "WFNX" »

Royal Corporation

Babson Case Number: 1-C99 | Length: x Pages Abstract Forthcoming

Continue reading "Royal Corporation" »

Windsor

Babson Case Number: 2-C99 | Length: x Pages Abstract Forthcoming

Continue reading "Windsor" »

Utility Maximization and Indifference Curves, Revisited

Babson Case Number: 3-N99 | Length: x Pages Abstract Forthcoming

Continue reading "Utility Maximization and Indifference Curves, Revisited" »

Lies, Dammn Lies, and Hi-Tech Product Marketing

Babson Case Number: 4-N99 | Length: x Pages Abstract Forthcoming

Continue reading "Lies, Dammn Lies, and Hi-Tech Product Marketing" »

A New Fizz at Vending Machines: Extracting the Last Drop (of Profits)

Babson Case Number: 5-C99ABCD | Length: x Pages Abstract Forthcoming

Continue reading "A New Fizz at Vending Machines: Extracting the Last Drop (of Profits)" »

Maker's Mark

Babson Case Number: 042-C98 | Length: x Pages Abstract Family members of a 50-year-old small Kentucky distillery of fine bourbon try to deal with an inter-generational struggle on how to

Continue reading "Maker's Mark" »

Note on Case Analysis and Classroom Discussion

Babson Case Number: 106-N98 | Length: x Pages Abstract Forthcoming

Continue reading "Note on Case Analysis and Classroom Discussion" »

Introduction to the Elements of Marketing

Babson Case Number: 108-N98 | Length: x Pages Abstract Forthcoming

Continue reading "Introduction to the Elements of Marketing" »

Valet Grocer

Babson Case Number: 124-C98 | Length: x Pages Abstract Forthcoming

Continue reading "Valet Grocer" »

Note on Market Definition and Segmentation

Babson Case Number: 130-N98 | Length: x Pages Abstract Forthcoming

Continue reading "Note on Market Definition and Segmentation" »

Note on Targeting and Positioning

Babson Case Number: 133-N98 | Length: x Pages Abstract Forthcoming

Continue reading "Note on Targeting and Positioning" »

Note on Consumer Decsion Making Process

Babson Case Number: 130-N97 | Length: x Pages Abstract Forthcoming

Continue reading "Note on Consumer Decsion Making Process" »

Chicago Fashion Study

Babson Case Number: 134-C97 | Length: x Pages Abstract Forthcoming

Continue reading "Chicago Fashion Study" »

Lexus & Infiniti

Babson Case Number: 120-C93 | Length: x Pages Abstract Forthcoming

Continue reading "Lexus & Infiniti" »