Home > Sales & marketing

MJINI – Understanding the Urban Youth Market

Babson Case Number: BAB097 | Length: 21 Pages Abstract “MJINI – Urban Youth Experts” was founded by two recent college graduates as a research consulting firm, focusing on the buying

Continue reading "MJINI – Understanding the Urban Youth Market" »

Case Published in 2001 |

BP Oil International: Brand Image Program (C)

Babson Case Number: BAB108 | Length: 20 Pages Abstract This case series is intended for graduate and executive course in international marketing, advertising, and brand management. It offers a comprehensive

Continue reading "BP Oil International: Brand Image Program (C)" »

Case Published in 1995 |

BP Oil International: Brand Image Program (B)

Babson Case Number: BAB107 | Length: 25 Pages Abstract This case series is intended for graduate and executive course in international marketing, advertising, and brand management. It offers a comprehensive

Continue reading "BP Oil International: Brand Image Program (B)" »

Case Published in 1995 |

BP Oil International: Brand Image Program (A)

Babson Case Number: BAB106 | Length: 21 Pages Abstract This case series is intended for graduate and executive course in international marketing, advertising, and brand management. It offers a comprehensive

Continue reading "BP Oil International: Brand Image Program (A)" »

Case Published in 1995 |